Open Programmes

STRATEGIC MARKETING

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This course is specifically designed to enable senior level participants better understand the commercial context in which their organisation operates. The course concentrates on helping participants understand the strategic role of marketing and the various tools and techniques required to create a significant impact on the competitive positioning of an organisation.

Benefits

  • Improved commercial confidence
  • Clarity on the alignment of Marketing systems to corporate strategy
  • Ability to further develop the competitive positioning of products and services

Participant Profile

  • Board members who need to improve their understanding of strategic marketing
  • Public sector senior managers who need to develop improved commercial awareness

Course Agenda
A 3 day non-residential programme, this is an interactive course using discussion, case studies and exercises

Day One

  • Corporate Strategy and the strategic role of Marketing
  • Effective Marketing direction - role, duties and behaviours

Day Two

  • Competitive positioning
  • Effective Marketing strategies
  • Marketing tools and techniques

Day Three

  • Marketing tools and techniques
  • Measuring strategic effectiveness

Details

  • Course Leader: Simon Haslam
  • Course Dates: 23-25th November 2010
  • Course Venue: Weston Manor Hotel, Oxfordshire
  • Course Cost: £1,395 per person (excl VAT and accommodation)

    • To reserve your place please call 0844 335 1761.

    The idm Group reserves the right to change tutors and module content if circumstances require it. In such cases, delegates will be notified in advance of the course wherever practicably possible.